Designing FRAME Magazine’s Exhibition Booth for NeoCon

It all began with a sketch on a cardboard box

A lot of nails

…and embroidery floss

Ben, our New York Studio Lead, gets to work on the first wall of Frame Magazine’s Exhibition Booth at NeoCon 2012

Our NY-based designer Dan was kind enough to take photos (and assist Ben with all of the intricate design details)

At this point, we imagine Ben’s arms are going numb

Ben is ultra-creative and talented

…and the colors are gorgeous, aren’t they?

This process took hours and hours

But it was well worth the result

Yes, the design has left the wall and is now suspended across the ceiling

It then proceeds to wrap around a column

*Note: Perfect. Straight. Lines.

And this photo doesn’t need too much explanation

Nice job, Ben and Dan!

Be sure to stop by the FRAME exhibition booth 7-3100. We’ll be displaying our Meme barstool and giving away swag while supplies last. June 11-13 @ the Merchandise Mart

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For a detailed portfolio, please visit our website, strengdesign.net

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